Program

When will I get access to the slide decks and recordings?
Watch your email—we’ll give you a heads-up when everything is posted and ready to go a few weeks after the event.

How long will I have access to the on-demand library videos?
You will be able to log in to this event website to watch all recordings and download slides through April 2023.

My agenda

Wednesday, May 11

9:00 a.m.
9:00 a.m.-9:15 a.m.
Break
Main stage
Welcome
Welcome
Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

Welcome
9:15 a.m.
9:15 a.m.–9:40 a.m.
Keynote
Main stage
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
9:45 a.m.
9:45 a.m.–10:10 a.m.
Keynote
Main stage
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
10:10 a.m.
10:10 a.m.–10:30 a.m.
Break
Promenade
20-minute snack break
20-minute break
20-minute snack break
10:30 a.m.
10:30 a.m.–10:55 a.m.
Keynote
Main stage
Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
11:00 a.m.
11:00 a.m.–11:25 a.m.
Keynote
Main stage
How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
Amy Grace Wells
Amy Grace Wells

Senior Content Designer, 10up

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
11:30 a.m.
11:30 a.m.–12:00 p.m.
Keynote
Main stage
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories
12:00 p.m.
12:00 p.m.–1:30 p.m.
Break
Exhibit Hall
Lunch
Lunch
Lunch
12:50 p.m
12:50 p.m.–1:10 p.m.
Sponsored event
Nicollet D
5 steps to telling a more inclusive story
Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix

5 steps to telling a more inclusive story
12:50 p.m
12:50 p.m.-1:10 p.m.
Sponsored event
Nicollet A
Growing up: Maturing and scaling a content practice in a complex organization
Chris Avore
Chris Avore

Vice President and Head of Design, Northwestern Mutual

Growing up: Maturing and scaling a content practice in a complex organization
1:30 p.m.
1:30 p.m.–2:20 p.m.
Breakout
Nicollet A
The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content
1:30 p.m.
1:30 p.m.–2:20 p.m.
Breakout
Nicollet BC
Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

1:30 p.m.
1:30 p.m.–2:20 p.m.
Breakout
Nicollet D
Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
2:20 p.m.
2:20 p.m.-2:30 p.m.
Break
Promenade
10-minute break
10-minute break
10-minute break
2:30 p.m.
2:30 p.m.–3:20 p.m.
Breakout
Nicollet A
Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
2:30 p.m.
2:30 p.m.–3:20 p.m.
Breakout
Nicollet BC
Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
2:30 p.m.
2:30 p.m.–3:20 p.m.
Breakout
Nicollet D
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
3:20 p.m.
3:20 p.m.-3:40 p.m.
Break
Promenade
20-minute snack break
20-minute break
20-minute snack break
3:40 p.m.
3:40 p.m.–4:10 p.m.
Activity
Greenway A
Afternoon meditation
Erin Anderson
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon meditation
3:40 p.m.
3:40 p.m.–4:30 p.m.
Activity
Nicollet D
Birds of a feather
Tenessa Gemelke
Tenessa Gemelke

Program Manager, Team Confab

Birds of a feather
3:40 p.m..
3:40 p.m.–4:30 p.m.
Activity
Nicollet BC
Confab trivia!
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Confab trivia!
4:45 p.m.
4:45 p.m.-5:15 p.m.
Activity
Promenade
Afternoon run
Scott Kubie
Scott Kubie

Independent

Afternoon run
6:00 p.m.
6:00 p.m.-9:00 p.m.
Activity
All-attendee party
All-attendee party
You don’t have any personalized agenda items yet for this day. Go to the “May 11: Conference” tab to add sessions and they will appear here.

Thursday, May 12

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet A
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

Recycle, reuse, and reclaim your calm
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet BC
Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

Navigating content friction: How to see it, solve it, and use it
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet D
Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

Making space at the table: Inclusion requires action
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet A
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

How to (really) know your audience
Emily Neville

Senior Research Analyst, Rock Central Detroit

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet BC
Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President and Chief Strategist, Content Company, Inc.

Content measurement that matters: Not everything that can be counted counts
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet D
Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

Outcomes of an audit: Easy solutions to hard problems
11:10 a.m.
11:10 a.m.-12:00 p.m.
Fireside chat
Nicollet A
So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

So many specializations: The 2022 content career marketplace
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet BC
Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Leadership: How we got there
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet D
Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Content Design Manager, Games & Interactive, Netflix

Content designing your career: A framework for finding your path
12:40 p.m
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet A
Where does your content come from?
Angus Edwardson
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Where does your content come from?
Brian Kavanaugh

Director of marketing, Bynder

12:40 p.m.
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet D
DAM you got this: Managing complex content assets
Nate Holmes
Nate Holmes

Product Marketing Manager, Acquia

DAM you got this: Managing complex content assets
1:30 p.m.
1:30 p.m.–2:20 p.m.
Career track
Main stage
Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Lightning talks
2:40 p.m.
2:40 p.m.–3:05 p.m.
Keynote
Main stage
Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

Can you afford to do nothing?
3:10 p.m.
3:10 p.m.–3:35 p.m.
Keynote
Main stage
Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

Designing curiosity: A beginner’s guide
You don’t have any personalized agenda items yet for this day. Go to the “May 12: Conference” tab to add sessions and they will appear here.
Back to top

Wednesday, May 11: Conference

9:15 a.m.–9:40 a.m.
9:15 a.m.
Keynote
Main stage
Download slides
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
9:15 a.m.–9:40 a.m.
9:15 a.m.
Keynote
Main stage
Download slides
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
9:45 a.m.–10:10 a.m.
9:45 a.m.
Keynote
Main stage
Download slides
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
9:45 a.m.–10:10 a.m.
9:45 a.m.
Keynote
Main stage
Download slides
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
10:30 a.m.–10:55 a.m.
10:30 a.m.
Keynote
Main stage
Download slides
Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
10:30 a.m.–10:55 a.m.
10:30 a.m.
Keynote
Main stage
Download slides
Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
11:00 a.m.–11:25 a.m.
11:00 a.m.
Keynote
Main stage
Download slides
How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
Amy Grace Wells
Amy Grace Wells

Senior Content Designer, 10up

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
11:00 a.m.–11:25 a.m.
11:00 a.m.
Keynote
Main stage
Download slides
How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
Amy Grace Wells
Amy Grace Wells

Senior Content Designer, 10up

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
11:30 a.m.–12:00 p.m.
11:30 a.m.
Keynote
Main stage
Download slides
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories
11:30 a.m.–12:00 p.m.
11:30 a.m.
Keynote
Main stage
Download slides
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories
12:50 p.m.–1:10 p.m.
12:50 p.m
Sponsored event
Nicollet D
Download slides
5 steps to telling a more inclusive story
Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix

5 steps to telling a more inclusive story
12:50 p.m.–1:10 p.m.
12:50 p.m
Sponsored event
Nicollet D
Download slides
5 steps to telling a more inclusive story
Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix

5 steps to telling a more inclusive story
12:50 p.m.-1:10 p.m.
12:50 p.m
Sponsored event
Nicollet A
Download slides
Growing up: Maturing and scaling a content practice in a complex organization
Chris Avore
Chris Avore

Vice President and Head of Design, Northwestern Mutual

Growing up: Maturing and scaling a content practice in a complex organization
12:50 p.m.-1:10 p.m.
12:50 p.m
Sponsored event
Nicollet A
Download slides
Growing up: Maturing and scaling a content practice in a complex organization
Chris Avore
Chris Avore

Vice President and Head of Design, Northwestern Mutual

Growing up: Maturing and scaling a content practice in a complex organization
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet A
Download slides
The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet A
Download slides
The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet BC
Download slides
Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet BC
Download slides
Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet D
Download slides
Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet D
Download slides
Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet A
Download slides
Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet A
Download slides
Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet BC
Download slides
Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet BC
Download slides
Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet D
Download slides
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet D
Download slides
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
3:40 p.m.–4:10 p.m.
3:40 p.m.
Activity
Greenway A
Download slides
Afternoon meditation
Erin Anderson
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon meditation
3:40 p.m.–4:10 p.m.
3:40 p.m.
Activity
Greenway A
Download slides
Afternoon meditation
Erin Anderson
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon meditation
3:40 p.m.–4:30 p.m.
3:40 p.m.
Activity
Nicollet D
Download slides
Birds of a feather
Tenessa Gemelke
Tenessa Gemelke

Program Manager, Team Confab

Birds of a feather
3:40 p.m.–4:30 p.m.
3:40 p.m.
Activity
Nicollet D
Download slides
Birds of a feather
Tenessa Gemelke
Tenessa Gemelke

Program Manager, Team Confab

Birds of a feather
3:40 p.m.–4:30 p.m.
3:40 p.m..
Activity
Nicollet BC
Download slides
Confab trivia!
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Confab trivia!
3:40 p.m.–4:30 p.m.
3:40 p.m..
Activity
Nicollet BC
Download slides
Confab trivia!
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Confab trivia!
4:45 p.m.-5:15 p.m.
4:45 p.m.
Activity
Promenade
Download slides
Afternoon run
Scott Kubie
Scott Kubie

Independent

Afternoon run
4:45 p.m.-5:15 p.m.
4:45 p.m.
Activity
Promenade
Download slides
Afternoon run
Scott Kubie
Scott Kubie

Independent

Afternoon run
6:00 p.m.-9:00 p.m.
6:00 p.m.
Activity
Download slides
All-attendee party
All-attendee party
6:00 p.m.-9:00 p.m.
6:00 p.m.
Activity
Download slides
All-attendee party
All-attendee party
Back to top

Thursday, May 12: Conference

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet A
Download slides
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet A
Download slides
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

Recycle, reuse, and reclaim your calm
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet BC
Download slides
Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet BC
Download slides
Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

Navigating content friction: How to see it, solve it, and use it
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet D
Download slides
Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet D
Download slides
Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

Making space at the table: Inclusion requires action
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet A
Download slides
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

Emily Neville
Emily Neville

Senior Research Analyst, Rock Central Detroit

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet A
Download slides
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

How to (really) know your audience
Emily Neville

Senior Research Analyst, Rock Central Detroit

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet BC
Download slides
Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President and Chief Strategist, Content Company, Inc.

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet BC
Download slides
Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President and Chief Strategist, Content Company, Inc.

Content measurement that matters: Not everything that can be counted counts
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet D
Download slides
Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet D
Download slides
Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

Outcomes of an audit: Easy solutions to hard problems
11:10 a.m.
11:10 a.m.-12:00 p.m.
Fireside chat
Nicollet A
Download slides
So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

Tracy Playle
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

11:10 a.m.
11:10 a.m.-12:00 p.m.
Fireside chat
Nicollet A
Download slides
So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

So many specializations: The 2022 content career marketplace
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet BC
Download slides
Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Rachel Lovinger
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

Reena Jana
Reena Jana

Head of Content and Partnership Enablement, Google

Keri Maijala
Keri Maijala

Manager, Content Design, LinkedIn

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet BC
Download slides
Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Leadership: How we got there
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet D
Download slides
Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Content Design Manager, Games & Interactive, Netflix

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet D
Download slides
Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Content Design Manager, Games & Interactive, Netflix

Content designing your career: A framework for finding your path
12:40 p.m
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet A
Download slides
Where does your content come from?
Angus Edwardson
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Brian Kavanaugh
Brian Kavanaugh

Director of marketing, Bynder

12:40 p.m
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet A
Download slides
Where does your content come from?
Angus Edwardson
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Where does your content come from?
Brian Kavanaugh

Director of marketing, Bynder

12:40 p.m.
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet D
Download slides
DAM you got this: Managing complex content assets
Nate Holmes
Nate Holmes

Product Marketing Manager, Acquia

12:40 p.m.
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet D
Download slides
DAM you got this: Managing complex content assets
Nate Holmes
Nate Holmes

Product Marketing Manager, Acquia

DAM you got this: Managing complex content assets
1:30 p.m.
1:30 p.m.–2:20 p.m.
Career track
Main stage
Download slides
Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

1:30 p.m.
1:30 p.m.–2:20 p.m.
Career track
Main stage
Download slides
Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Lightning talks
2:40 p.m.
2:40 p.m.–3:05 p.m.
Keynote
Main stage
Download slides
Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

2:40 p.m.
2:40 p.m.–3:05 p.m.
Keynote
Main stage
Download slides
Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

Can you afford to do nothing?
3:10 p.m.
3:10 p.m.–3:35 p.m.
Keynote
Main stage
Download slides
Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

3:10 p.m.
3:10 p.m.–3:35 p.m.
Keynote
Main stage
Download slides
Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

Designing curiosity: A beginner’s guide
Back to top

My agenda

Wednesday, May 11

9:15 a.m.
9:15 a.m.–9:40 a.m.
Keynote
Main stage
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
9:45 a.m.
9:45 a.m.–10:10 a.m.
Keynote
Main stage
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
10:30 a.m.
10:30 a.m.–10:55 a.m.
Keynote
Main stage
Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
11:00 a.m.
11:00 a.m.–11:25 a.m.
Keynote
Main stage
How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
Amy Grace Wells
Amy Grace Wells

Senior Content Designer, 10up

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
11:30 a.m.
11:30 a.m.–12:00 p.m.
Keynote
Main stage
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories
12:50 p.m
12:50 p.m.–1:10 p.m.
Sponsored event
Nicollet D
5 steps to telling a more inclusive story
Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix

5 steps to telling a more inclusive story
12:50 p.m
12:50 p.m.-1:10 p.m.
Sponsored event
Nicollet A
Growing up: Maturing and scaling a content practice in a complex organization
Chris Avore
Chris Avore

Vice President and Head of Design, Northwestern Mutual

Growing up: Maturing and scaling a content practice in a complex organization
1:30 p.m.
1:30 p.m.–2:20 p.m.
Breakout
Nicollet A
The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content
1:30 p.m.
1:30 p.m.–2:20 p.m.
Breakout
Nicollet BC
Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

1:30 p.m.
1:30 p.m.–2:20 p.m.
Breakout
Nicollet D
Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
2:30 p.m.
2:30 p.m.–3:20 p.m.
Breakout
Nicollet A
Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
2:30 p.m.
2:30 p.m.–3:20 p.m.
Breakout
Nicollet BC
Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
2:30 p.m.
2:30 p.m.–3:20 p.m.
Breakout
Nicollet D
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
3:40 p.m.
3:40 p.m.–4:10 p.m.
Activity
Greenway A
Afternoon meditation
Erin Anderson
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon meditation
3:40 p.m.
3:40 p.m.–4:30 p.m.
Activity
Nicollet D
Birds of a feather
Tenessa Gemelke
Tenessa Gemelke

Program Manager, Team Confab

Birds of a feather
3:40 p.m..
3:40 p.m.–4:30 p.m.
Activity
Nicollet BC
Confab trivia!
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Confab trivia!
4:45 p.m.
4:45 p.m.-5:15 p.m.
Activity
Promenade
Afternoon run
Scott Kubie
Scott Kubie

Independent

Afternoon run
6:00 p.m.
6:00 p.m.-9:00 p.m.
Activity
All-attendee party
All-attendee party
You don’t have any personalized agenda items yet for this day. Go to the “May 11: Conference” tab to add sessions and they will appear here.

Thursday, May 12

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet A
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

Recycle, reuse, and reclaim your calm
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet BC
Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

Navigating content friction: How to see it, solve it, and use it
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet D
Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

Making space at the table: Inclusion requires action
9:50 a.m.
9:50 a.m.–10:10 a.m.
Break
Promenade
20-minute snack break
20-minute break
20-minute snack break
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet A
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

How to (really) know your audience
Emily Neville

Senior Research Analyst, Rock Central Detroit

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet BC
Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President and Chief Strategist, Content Company, Inc.

Content measurement that matters: Not everything that can be counted counts
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet D
Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

Outcomes of an audit: Easy solutions to hard problems
11:00 a.m.
11:00 a.m.–11:10 a.m.
Break
Promenade
10-minute break
10-minute break
10-minute break
11:10 a.m.
11:10 a.m.-12:00 p.m.
Fireside chat
Nicollet A
So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

So many specializations: The 2022 content career marketplace
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet BC
Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Leadership: How we got there
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet D
Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Content Design Manager, Games & Interactive, Netflix

Content designing your career: A framework for finding your path
12:00 p.m.
12:00 p.m.-1:30 p.m.
Break
Exhibit Hall
Lunch
Lunch
Lunch
12:40 p.m
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet A
Where does your content come from?
Angus Edwardson
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Where does your content come from?
Brian Kavanaugh

Director of marketing, Bynder

12:40 p.m.
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet D
DAM you got this: Managing complex content assets
Nate Holmes
Nate Holmes

Product Marketing Manager, Acquia

DAM you got this: Managing complex content assets
1:30 p.m.
1:30 p.m.–2:20 p.m.
Career track
Main stage
Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Lightning talks
2:20 p.m.
2:20 p.m.-2:40 p.m.
Break
Promenade
20-minute snack break
20-minute break
20-minute snack break
2:40 p.m.
2:40 p.m.–3:05 p.m.
Keynote
Main stage
Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

Can you afford to do nothing?
3:10 p.m.
3:10 p.m.–3:35 p.m.
Keynote
Main stage
Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

Designing curiosity: A beginner’s guide
3:35 p.m.
3:35 p.m.–4:00 p.m.
Break
Main stage
Wrap up
Wrap up
Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

Wrap up
You don’t have any personalized agenda items yet for this day. Go to the “May 12: Conference” tab to add sessions and they will appear here.
Back to top

Tuesday, May 10: Workshops

Morning workshops

9:00 a.m.–12:00 p.m.
9:00 a.m.
Nicollet A
Michael Metts
Michael Metts

Principal Content Designer, Expedia Group

Writing is designing
Andy Welfle

Manager, Adobe

9:00 a.m.
Nicollet D
Sarah Winters
Sarah Winters

Founder, Content Design London

Content ROI: Defining and measuring success
9:00 a.m.
Greenway BCHI
Tracy Playle
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

Managing scope and expectations: How to make projects less overwhelming
9:00 a.m.
Greenway DEFG
Are Halland
Are Halland

Author, Keynote Speaker, Coach, Facilitator, Kjernepar AS

The Core Model: A timeless way to connect people, content, and strategy

Afternoon workshops

1:30 p.m.–4:30 p.m.
1:30 p.m.
Nicollet A
Chris Corak
Chris Corak

Co-author of SEO for Everyone and Partner, ONWARD

User-centered SEO: Designing findable content
Rebekah Baggs

Cofounder, Content and UX Strategist, ONWARD

1:30 p.m.
Greenway BCHI
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Inclusive content: Creating a bias-informed practice
1:30 p.m.
Greenway DEFG
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

Make your content strategy stick: A roadmap for change management
Regina Lynn Preciado

Senior Content Strategist, Content Rules, Inc.

Back to top

Wednesday, May 11: Conference

9:15 a.m.–9:40 a.m.
9:15 a.m.
Keynote
Main stage
Download slides
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
9:15 a.m.–9:40 a.m.
9:15 a.m.
Keynote
Main stage
Download slides
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
9:45 a.m.–10:10 a.m.
9:45 a.m.
Keynote
Main stage
Download slides
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
9:45 a.m.–10:10 a.m.
9:45 a.m.
Keynote
Main stage
Download slides
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
10:30 a.m.–10:55 a.m.
10:30 a.m.
Keynote
Main stage
Download slides
Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
10:30 a.m.–10:55 a.m.
10:30 a.m.
Keynote
Main stage
Download slides
Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
11:00 a.m.–11:25 a.m.
11:00 a.m.
Keynote
Main stage
Download slides
How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
Amy Grace Wells
Amy Grace Wells

Senior Content Designer, 10up

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
11:00 a.m.–11:25 a.m.
11:00 a.m.
Keynote
Main stage
Download slides
How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
Amy Grace Wells
Amy Grace Wells

Senior Content Designer, 10up

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
11:30 a.m.–12:00 p.m.
11:30 a.m.
Keynote
Main stage
Download slides
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories
11:30 a.m.–12:00 p.m.
11:30 a.m.
Keynote
Main stage
Download slides
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories
12:50 p.m.–1:10 p.m.
12:50 p.m
Sponsored event
Nicollet D
Download slides
5 steps to telling a more inclusive story
Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix

5 steps to telling a more inclusive story
12:50 p.m.–1:10 p.m.
12:50 p.m
Sponsored event
Nicollet D
Download slides
5 steps to telling a more inclusive story
Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix

5 steps to telling a more inclusive story
12:50 p.m.-1:10 p.m.
12:50 p.m
Sponsored event
Nicollet A
Download slides
Growing up: Maturing and scaling a content practice in a complex organization
Chris Avore
Chris Avore

Vice President and Head of Design, Northwestern Mutual

Growing up: Maturing and scaling a content practice in a complex organization
12:50 p.m.-1:10 p.m.
12:50 p.m
Sponsored event
Nicollet A
Download slides
Growing up: Maturing and scaling a content practice in a complex organization
Chris Avore
Chris Avore

Vice President and Head of Design, Northwestern Mutual

Growing up: Maturing and scaling a content practice in a complex organization
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet A
Download slides
The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet A
Download slides
The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet BC
Download slides
Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet BC
Download slides
Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet D
Download slides
Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet D
Download slides
Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet A
Download slides
Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet A
Download slides
Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet BC
Download slides
Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet BC
Download slides
Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet D
Download slides
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet D
Download slides
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
3:40 p.m.–4:10 p.m.
3:40 p.m.
Activity
Greenway A
Download slides
Afternoon meditation
Erin Anderson
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon meditation
3:40 p.m.–4:10 p.m.
3:40 p.m.
Activity
Greenway A
Download slides
Afternoon meditation
Erin Anderson
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon meditation
3:40 p.m.–4:30 p.m.
3:40 p.m.
Activity
Nicollet D
Download slides
Birds of a feather
Tenessa Gemelke
Tenessa Gemelke

Program Manager, Team Confab

Birds of a feather
3:40 p.m.–4:30 p.m.
3:40 p.m.
Activity
Nicollet D
Download slides
Birds of a feather
Tenessa Gemelke
Tenessa Gemelke

Program Manager, Team Confab

Birds of a feather
3:40 p.m.–4:30 p.m.
3:40 p.m..
Activity
Nicollet BC
Download slides
Confab trivia!
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Confab trivia!
3:40 p.m.–4:30 p.m.
3:40 p.m..
Activity
Nicollet BC
Download slides
Confab trivia!
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Confab trivia!
4:45 p.m.-5:15 p.m.
4:45 p.m.
Activity
Promenade
Download slides
Afternoon run
Scott Kubie
Scott Kubie

Independent

Afternoon run
4:45 p.m.-5:15 p.m.
4:45 p.m.
Activity
Promenade
Download slides
Afternoon run
Scott Kubie
Scott Kubie

Independent

Afternoon run
6:00 p.m.-9:00 p.m.
6:00 p.m.
Activity
Download slides
All-attendee party
All-attendee party
6:00 p.m.-9:00 p.m.
6:00 p.m.
Activity
Download slides
All-attendee party
All-attendee party
Back to top

Thursday, May 12: Conference

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet A
Download slides
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet A
Download slides
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

Recycle, reuse, and reclaim your calm
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet BC
Download slides
Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet BC
Download slides
Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

Navigating content friction: How to see it, solve it, and use it
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet D
Download slides
Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet D
Download slides
Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

Making space at the table: Inclusion requires action
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet A
Download slides
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

Emily Neville
Emily Neville

Senior Research Analyst, Rock Central Detroit

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet A
Download slides
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

How to (really) know your audience
Emily Neville

Senior Research Analyst, Rock Central Detroit

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet BC
Download slides
Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President and Chief Strategist, Content Company, Inc.

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet BC
Download slides
Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President and Chief Strategist, Content Company, Inc.

Content measurement that matters: Not everything that can be counted counts
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet D
Download slides
Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet D
Download slides
Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

Outcomes of an audit: Easy solutions to hard problems
11:10 a.m.
11:10 a.m.-12:00 p.m.
Fireside chat
Nicollet A
Download slides
So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

Tracy Playle
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

11:10 a.m.
11:10 a.m.-12:00 p.m.
Fireside chat
Nicollet A
Download slides
So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

So many specializations: The 2022 content career marketplace
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet BC
Download slides
Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Rachel Lovinger
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

Reena Jana
Reena Jana

Head of Content and Partnership Enablement, Google

Keri Maijala
Keri Maijala

Manager, Content Design, LinkedIn

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet BC
Download slides
Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Leadership: How we got there
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet D
Download slides
Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Content Design Manager, Games & Interactive, Netflix

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet D
Download slides
Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Content Design Manager, Games & Interactive, Netflix

Content designing your career: A framework for finding your path
12:40 p.m
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet A
Download slides
Where does your content come from?
Angus Edwardson
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Brian Kavanaugh
Brian Kavanaugh

Director of marketing, Bynder

12:40 p.m
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet A
Download slides
Where does your content come from?
Angus Edwardson
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Where does your content come from?
Brian Kavanaugh

Director of marketing, Bynder

12:40 p.m.
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet D
Download slides
DAM you got this: Managing complex content assets
Nate Holmes
Nate Holmes

Product Marketing Manager, Acquia

12:40 p.m.
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet D
Download slides
DAM you got this: Managing complex content assets
Nate Holmes
Nate Holmes

Product Marketing Manager, Acquia

DAM you got this: Managing complex content assets
1:30 p.m.
1:30 p.m.–2:20 p.m.
Career track
Main stage
Download slides
Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

1:30 p.m.
1:30 p.m.–2:20 p.m.
Career track
Main stage
Download slides
Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Lightning talks
2:40 p.m.
2:40 p.m.–3:05 p.m.
Keynote
Main stage
Download slides
Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

2:40 p.m.
2:40 p.m.–3:05 p.m.
Keynote
Main stage
Download slides
Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

Can you afford to do nothing?
3:10 p.m.
3:10 p.m.–3:35 p.m.
Keynote
Main stage
Download slides
Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

3:10 p.m.
3:10 p.m.–3:35 p.m.
Keynote
Main stage
Download slides
Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

Designing curiosity: A beginner’s guide
Back to top

My agenda

Wednesday, May 11

9:15 a.m.
9:15 a.m.–9:40 a.m.
Keynote
Main stage
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
9:45 a.m.
9:45 a.m.–10:10 a.m.
Keynote
Main stage
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
10:30 a.m.
10:30 a.m.–10:55 a.m.
Keynote
Main stage
Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
11:00 a.m.
11:00 a.m.–11:25 a.m.
Keynote
Main stage
How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
Amy Grace Wells
Amy Grace Wells

Senior Content Designer, 10up

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
11:30 a.m.
11:30 a.m.–12:00 p.m.
Keynote
Main stage
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories
12:50 p.m
12:50 p.m.–1:10 p.m.
Sponsored event
Nicollet D
5 steps to telling a more inclusive story
Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix

5 steps to telling a more inclusive story
12:50 p.m
12:50 p.m.-1:10 p.m.
Sponsored event
Nicollet A
Growing up: Maturing and scaling a content practice in a complex organization
Chris Avore
Chris Avore

Vice President and Head of Design, Northwestern Mutual

Growing up: Maturing and scaling a content practice in a complex organization
1:30 p.m.
1:30 p.m.–2:20 p.m.
Breakout
Nicollet A
The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content
1:30 p.m.
1:30 p.m.–2:20 p.m.
Breakout
Nicollet BC
Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

1:30 p.m.
1:30 p.m.–2:20 p.m.
Breakout
Nicollet D
Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
2:30 p.m.
2:30 p.m.–3:20 p.m.
Breakout
Nicollet A
Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
2:30 p.m.
2:30 p.m.–3:20 p.m.
Breakout
Nicollet BC
Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
2:30 p.m.
2:30 p.m.–3:20 p.m.
Breakout
Nicollet D
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
3:40 p.m.
3:40 p.m.–4:10 p.m.
Activity
Greenway A
Afternoon meditation
Erin Anderson
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon meditation
3:40 p.m.
3:40 p.m.–4:30 p.m.
Activity
Nicollet D
Birds of a feather
Tenessa Gemelke
Tenessa Gemelke

Program Manager, Team Confab

Birds of a feather
3:40 p.m..
3:40 p.m.–4:30 p.m.
Activity
Nicollet BC
Confab trivia!
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Confab trivia!
4:45 p.m.
4:45 p.m.-5:15 p.m.
Activity
Promenade
Afternoon run
Scott Kubie
Scott Kubie

Independent

Afternoon run
6:00 p.m.
6:00 p.m.-9:00 p.m.
Activity
All-attendee party
All-attendee party
You don’t have any personalized agenda items yet for this day. Go to the “May 11: Conference” tab to add sessions and they will appear here.

Thursday, May 12

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet A
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

Recycle, reuse, and reclaim your calm
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet BC
Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

Navigating content friction: How to see it, solve it, and use it
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet D
Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

Making space at the table: Inclusion requires action
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet A
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

How to (really) know your audience
Emily Neville

Senior Research Analyst, Rock Central Detroit

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet BC
Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President and Chief Strategist, Content Company, Inc.

Content measurement that matters: Not everything that can be counted counts
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet D
Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

Outcomes of an audit: Easy solutions to hard problems
11:10 a.m.
11:10 a.m.-12:00 p.m.
Fireside chat
Nicollet A
So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

So many specializations: The 2022 content career marketplace
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet BC
Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Leadership: How we got there
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet D
Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Content Design Manager, Games & Interactive, Netflix

Content designing your career: A framework for finding your path
12:40 p.m
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet A
Where does your content come from?
Angus Edwardson
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Where does your content come from?
Brian Kavanaugh

Director of marketing, Bynder

12:40 p.m.
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet D
DAM you got this: Managing complex content assets
Nate Holmes
Nate Holmes

Product Marketing Manager, Acquia

DAM you got this: Managing complex content assets
1:30 p.m.
1:30 p.m.–2:20 p.m.
Career track
Main stage
Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Lightning talks
2:40 p.m.
2:40 p.m.–3:05 p.m.
Keynote
Main stage
Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

Can you afford to do nothing?
3:10 p.m.
3:10 p.m.–3:35 p.m.
Keynote
Main stage
Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

Designing curiosity: A beginner’s guide
You don’t have any personalized agenda items yet for this day. Go to the “May 12: Conference” tab to add sessions and they will appear here.
Back to top

Monday, May 9: All-day workshop

9:00 a.m.–4:30 p.m.
9:00 a.m.
Lakeshore
Introduction to content strategy
Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

Introduction to content strategy
Meghan Casey

Owner and Principal Consultant, Do Better Content Consulting

Tuesday, May 10: Workshops

Morning workshops

9:00 a.m.–12:00 p.m.
9:00 a.m.
Nicollet A
Michael Metts
Michael Metts

Principal Content Designer, Expedia Group

Writing is designing
Andy Welfle

Manager, Adobe

9:00 a.m.
Nicollet D
Sarah Winters
Sarah Winters

Founder, Content Design London

Content ROI: Defining and measuring success
9:00 a.m.
Greenway BCHI
Tracy Playle
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

Managing scope and expectations: How to make projects less overwhelming
9:00 a.m.
Greenway DEFG
Are Halland
Are Halland

Author, Keynote Speaker, Coach, Facilitator, Kjernepar AS

The Core Model: A timeless way to connect people, content, and strategy

Afternoon workshops

1:30 p.m.–4:30 p.m.
1:30 p.m.
Nicollet A
Chris Corak
Chris Corak

Co-author of SEO for Everyone and Partner, ONWARD

User-centered SEO: Designing findable content
Rebekah Baggs

Cofounder, Content and UX Strategist, ONWARD

1:30 p.m.
Greenway BCHI
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Inclusive content: Creating a bias-informed practice
1:30 p.m.
Greenway DEFG
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

Make your content strategy stick: A roadmap for change management
Regina Lynn Preciado

Senior Content Strategist, Content Rules, Inc.

Back to top

Wednesday, May 11: Conference

9:15 a.m.–9:40 a.m.
9:15 a.m.
Keynote
Main stage
Download slides
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
9:15 a.m.–9:40 a.m.
9:15 a.m.
Keynote
Main stage
Download slides
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
9:45 a.m.–10:10 a.m.
9:45 a.m.
Keynote
Main stage
Download slides
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
9:45 a.m.–10:10 a.m.
9:45 a.m.
Keynote
Main stage
Download slides
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
10:30 a.m.–10:55 a.m.
10:30 a.m.
Keynote
Main stage
Download slides
Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
10:30 a.m.–10:55 a.m.
10:30 a.m.
Keynote
Main stage
Download slides
Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
11:00 a.m.–11:25 a.m.
11:00 a.m.
Keynote
Main stage
Download slides
How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
Amy Grace Wells
Amy Grace Wells

Senior Content Designer, 10up

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
11:00 a.m.–11:25 a.m.
11:00 a.m.
Keynote
Main stage
Download slides
How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
Amy Grace Wells
Amy Grace Wells

Senior Content Designer, 10up

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
11:30 a.m.–12:00 p.m.
11:30 a.m.
Keynote
Main stage
Download slides
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories
11:30 a.m.–12:00 p.m.
11:30 a.m.
Keynote
Main stage
Download slides
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories
12:50 p.m.–1:10 p.m.
12:50 p.m
Sponsored event
Nicollet D
Download slides
5 steps to telling a more inclusive story
Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix

5 steps to telling a more inclusive story
12:50 p.m.–1:10 p.m.
12:50 p.m
Sponsored event
Nicollet D
Download slides
5 steps to telling a more inclusive story
Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix

5 steps to telling a more inclusive story
12:50 p.m.-1:10 p.m.
12:50 p.m
Sponsored event
Nicollet A
Download slides
Growing up: Maturing and scaling a content practice in a complex organization
Chris Avore
Chris Avore

Vice President and Head of Design, Northwestern Mutual

Growing up: Maturing and scaling a content practice in a complex organization
12:50 p.m.-1:10 p.m.
12:50 p.m
Sponsored event
Nicollet A
Download slides
Growing up: Maturing and scaling a content practice in a complex organization
Chris Avore
Chris Avore

Vice President and Head of Design, Northwestern Mutual

Growing up: Maturing and scaling a content practice in a complex organization
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet A
Download slides
The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet A
Download slides
The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet BC
Download slides
Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet BC
Download slides
Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet D
Download slides
Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet D
Download slides
Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet A
Download slides
Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet A
Download slides
Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet BC
Download slides
Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet BC
Download slides
Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet D
Download slides
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet D
Download slides
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
3:40 p.m.–4:10 p.m.
3:40 p.m.
Activity
Greenway A
Download slides
Afternoon meditation
Erin Anderson
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon meditation
3:40 p.m.–4:10 p.m.
3:40 p.m.
Activity
Greenway A
Download slides
Afternoon meditation
Erin Anderson
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon meditation
3:40 p.m.–4:30 p.m.
3:40 p.m.
Activity
Nicollet D
Download slides
Birds of a feather
Tenessa Gemelke
Tenessa Gemelke

Program Manager, Team Confab

Birds of a feather
3:40 p.m.–4:30 p.m.
3:40 p.m.
Activity
Nicollet D
Download slides
Birds of a feather
Tenessa Gemelke
Tenessa Gemelke

Program Manager, Team Confab

Birds of a feather
3:40 p.m.–4:30 p.m.
3:40 p.m..
Activity
Nicollet BC
Download slides
Confab trivia!
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Confab trivia!
3:40 p.m.–4:30 p.m.
3:40 p.m..
Activity
Nicollet BC
Download slides
Confab trivia!
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Confab trivia!
4:45 p.m.-5:15 p.m.
4:45 p.m.
Activity
Promenade
Download slides
Afternoon run
Scott Kubie
Scott Kubie

Independent

Afternoon run
4:45 p.m.-5:15 p.m.
4:45 p.m.
Activity
Promenade
Download slides
Afternoon run
Scott Kubie
Scott Kubie

Independent

Afternoon run
6:00 p.m.-9:00 p.m.
6:00 p.m.
Activity
Download slides
All-attendee party
All-attendee party
6:00 p.m.-9:00 p.m.
6:00 p.m.
Activity
Download slides
All-attendee party
All-attendee party
Back to top

Thursday, May 12: Conference

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet A
Download slides
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet A
Download slides
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

Recycle, reuse, and reclaim your calm
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet BC
Download slides
Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet BC
Download slides
Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

Navigating content friction: How to see it, solve it, and use it
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet D
Download slides
Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet D
Download slides
Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

Making space at the table: Inclusion requires action
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet A
Download slides
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

Emily Neville
Emily Neville

Senior Research Analyst, Rock Central Detroit

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet A
Download slides
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

How to (really) know your audience
Emily Neville

Senior Research Analyst, Rock Central Detroit

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet BC
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Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President and Chief Strategist, Content Company, Inc.

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet BC
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Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President and Chief Strategist, Content Company, Inc.

Content measurement that matters: Not everything that can be counted counts
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet D
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Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet D
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Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

Outcomes of an audit: Easy solutions to hard problems
11:10 a.m.
11:10 a.m.-12:00 p.m.
Fireside chat
Nicollet A
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So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

Tracy Playle
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

11:10 a.m.
11:10 a.m.-12:00 p.m.
Fireside chat
Nicollet A
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So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

So many specializations: The 2022 content career marketplace
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet BC
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Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Rachel Lovinger
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

Reena Jana
Reena Jana

Head of Content and Partnership Enablement, Google

Keri Maijala
Keri Maijala

Manager, Content Design, LinkedIn

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet BC
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Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Leadership: How we got there
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet D
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Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Content Design Manager, Games & Interactive, Netflix

11:10 a.m.
11:10 a.m.-12:00 p.m.
Career track
Nicollet D
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Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Content Design Manager, Games & Interactive, Netflix

Content designing your career: A framework for finding your path
12:40 p.m
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet A
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Where does your content come from?
Angus Edwardson
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Brian Kavanaugh
Brian Kavanaugh

Director of marketing, Bynder

12:40 p.m
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet A
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Where does your content come from?
Angus Edwardson
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Where does your content come from?
Brian Kavanaugh

Director of marketing, Bynder

12:40 p.m.
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet D
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DAM you got this: Managing complex content assets
Nate Holmes
Nate Holmes

Product Marketing Manager, Acquia

12:40 p.m.
12:40 p.m.–1:00 p.m.
Sponsored event
Nicollet D
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DAM you got this: Managing complex content assets
Nate Holmes
Nate Holmes

Product Marketing Manager, Acquia

DAM you got this: Managing complex content assets
1:30 p.m.
1:30 p.m.–2:20 p.m.
Career track
Main stage
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Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

1:30 p.m.
1:30 p.m.–2:20 p.m.
Career track
Main stage
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Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Lightning talks
2:40 p.m.
2:40 p.m.–3:05 p.m.
Keynote
Main stage
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Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

2:40 p.m.
2:40 p.m.–3:05 p.m.
Keynote
Main stage
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Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

Can you afford to do nothing?
3:10 p.m.
3:10 p.m.–3:35 p.m.
Keynote
Main stage
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Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas