Program

Recordings and slide decks can be found in our on-demand library.

Workshops

Content ROI: Defining and measuring success
Sarah Winters
Sarah Winters

Founder, Content Design London

Inclusive content: Creating a bias-informed practice
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Introduction to content strategy
Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

Make your content strategy stick: A roadmap for change management
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

Managing scope and expectations: How to make projects less overwhelming
Tracy Playle
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

The Core Model: A timeless way to connect people, content, and strategy
Are Halland
Are Halland

Author, Keynote Speaker, Coach, Facilitator, Kjernepar AS

User-centered SEO: Designing findable content
Chris Corak
Chris Corak

Co-author of SEO for Everyone and Partner, ONWARD

User-centered content strategy: Journeys, stories, maps, and more
Scott Kubie
Scott Kubie

Independent

Writing is designing
Michael Metts
Michael Metts

Principal Content Designer, Expedia Group

Keynotes

Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
Amy Grace Wells
Amy Grace Wells

Senior Content Designer, 10up

How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Breakouts

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President and Chief Strategist, Content Company, Inc.

How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

Career track

Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Content Design Manager, Games & Interactive, Netflix

Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

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